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Best practice on which areas of your website to personalize and why

A quick look at the ways personalization should be implemented into your website Jeff Bezos’s vision for personalizing customers online experience back in 1998 has become a reality for many e-commerce sites and is fast becoming a game changer for online retailers. We have not seen personalization be adopted by many of the non-retail web […]

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Data Reveals 10 Metro Areas with Good Pools of Potential Gen X Employees for Small Businesses

The employees at your small business likely range in ages. As you may be looking to lower the average age of employees at your company — maybe to bring in a little youthful exhuberance — don’t overlook the generation between the Baby Boomers and Millennials. Top Cities for Hiring Gen Xers According to new data

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5 Business Skill Areas to Help You Succeed – Small Business Trends

It’s no secret that business is one of the most popular fields of study for college students. Degrees in business and related subjects like finance, accounting, management and economics are traditionally chosen by those who are looking for versatile coursework based in practical, real-world topics that can be applied to many careers. The choice is a smart

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Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention

Ever post a photo to Twitter only to have it look odd and incomplete when it comes up in tweet timelines, maybe focused on the wrong area of the image? That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element

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New Data Provides Insights into Snapchat’s Performance, Underlines Areas of Concern

While Snapchat is known as the key place to reach younger users, as the home of tech-savvy Millennials, Snap Inc. itself rarely provides any detailed figures on exactly how many people are using each of its elements, on who, exactly, you’ll be able to reach by marketing through the app. Of course, there are overall

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Just 10% of Small Business Employees in Biggest Hispanic Metro Areas Get Retirement Benefits

A new study from Finhabits finds that less than 10 percent of employees in small businesses located in the top five Hispanic metro areas of the U.S. have access to employer-sponsored retirement savings accounts. Hispanic Retirement Savings Trends The ‘2017 Latino Small Business Workers Lack Retirement Savings study found there is a significant ethnic gap in

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4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to return to a particular business again. Fiascos such

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