Audience

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LinkedIn Releases New Report on How Employee-Shared Content Can Drive Audience Action

SEO BLOG /

With social media giving everyone a voice, employee advocacy – and expanding your marketing reach throughout your employees’ social networks – has become a much more significant consideration. LinkedIn is one of various platforms that have sought to tap into this trend, via their employee advocacy program ‘Elevate’, which aims to help encourage employee engagement […]

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7 Must Use WordPress Plugins to Engage with Your Audience

7 Must-Use WordPress Plugins to Engage with Your Audience

SEO BLOG, wordpress plugins /

WordPress is a great platform where you can run your blog. However, a success of a blog is not determined by the tools you use. Ultimately, it’s not important if you’re using the best WordPress plugins or the most responsive themes if you can’t engage people with your content. Also, writing an informative and useful post is

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Facebook Adds Instagram Retargeting Options to Custom Audience

SEO BLOG /

A feature that marketers have long been waiting for on Instagram is finally rolling out to the public. Spotted within the “Audiences” tab in Facebook’s Business Manager, three new retargeting options for Instagram now appear under the Engagement objective when creating a Custom Audience: Video, Lead form, and Instagram business profile.   Video allows you

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The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

b2b, branding, Consumer, SEO BLOG /

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you

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econsultancy seo best practice guide preview

SEO Best Practice: Audience Analysis and Keyphrase Selection

SEO BLOG /

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.

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Facebook Audience Test Without Targeting Restrictions

Experiments & Testing, Facebook, SEO BLOG, Targeting /

July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation.   The options for targeting within Facebook are seemingly endless, providing an incredible combination of

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12 Simple Ways to Boost the Audience Engagement Level of Your Blog

audience engagement, Blogging Tutorials, Guest Posts, SEO BLOG /

Getting people to find your blog is only one side of the story. Keeping them for a while is another side of it. While increasing the visibility of your blog and making it easy for people to find is a tedious task, the saddest part comes when that visitor you worked so hard to earn,

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