November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some […]
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
AdWords is an excellent source of high-converting web traffic. I have had colleagues that have used AdWords to generate over 50% of their business for several years. But for marketers without a background in PPC, Adwords can be hard to crack. One of the biggest challenges new marketers face is developing a sound bidding strategy.
Higher Conversions & Lower CPA With Manual Bidding Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); Among most PPC pros, bidding on brand is an accepted practice. Still, some clients (and maybe even some PPC pros),
13 Reasons Why PPC Brand Bidding Is a No-Brainer Read More »
In what is being touted as the “Olympics of the corporate world,” Amazon has set off a ferocious bidding war among North American cities to host the online retailer’s second headquarters. While deals of this kind are usually done behind the scenes, Amazon has publicly solicited bids from cities to become the location of its
Amazon Plans to Open Second Headquarters, Starts Bidding War Among 100 Cities Read More »
September 15, 2017 Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to rationalize forfeiting the control that manual bid
All You Need to Know to Succeed With CPA Bidding Read More »
August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine
Target Outranking Share Bidding Strategy Success Read More »
August 18, 2017 Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained
Let Manual Bidding Go and Embrace Automated Bidding Read More »
August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated
July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim
