30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads. […]
The ongoing race between ad blockers and ad tech: Who’s winning? Read More »
I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests > trials > closed deals. Last month I was asked to create a Zapier integration that sent an
Soapbox: Are ad blockers breaking the foundations of digital marketing? Read More »
Content is king but it doesn’t funnel money directly into your bank account (it takes time). Ads do. Every marketer, given their choice, could sell ads on their page if people would let them. Unfortunately, that choice is increasingly shifting to users through their use of ad blockers. A recent survey from Visual Objects outlined
What are marketers’ options for handling ad blockers? Read More »
Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. The stated rationale was improved privacy, security and page load times. Now Google has reversed itself, after developer objections and a study that seemed to contradict one of
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft Edge. The discussion and issues are relatively technical and apply to Chrome extensions generally; however, one practical impact would be to disable most ad blockers. Why Google has proposed the change. Google first discussed
Google Chrome API changes may disable most ad blockers Read More »
Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success
Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday Read More »
I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to attract links. You may think you have the best idea in the world, executed in
Getting it done: how to overcome common link building blockers Read More »
Are you familiar with the term mental blockers? These are automatic blockers that come into your mind and reduce productivity. If NOT controlled, they can hinder your growth and productivity, which is bad for any business. There have been many resources and people who have dedicated their lives to finding out what they are and
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more Read More »
There’s been a lot of chatter around ad blockers, especially since the announcements from both Apple and Google about installing their own ad blockers into Safari and Chrome. But something that’s still fairly new to the mix is mobile ad blocking. As more and more traffic moves to mobile, there’s a sense that mobile ad blockers will become more relevant –
Combating Mobile Ad Blockers with Social Media Ads Read More »
