Only 25 years ago, the average body shop’s marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team. Back then, most body shops didn’t have marketing managers or marketing budgets and relied primarily on word-of-mouth for its new customers. Boy, things have surely changed on many levels. Now, the […]
A young millennial mother was getting things rolling in the kitchen one morning, her normal routine. Her three-year-old son was in his booster seat. She was making him his favorite breakfast food, oatmeal and fruit. She was in a particularly good mood, happy to be a mom to such a wonderful little boy. Her heart
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization is a challenge in itself. Traditional marketing would make use of what the shopper
Read Your Customer’s Digital Body Language, Boost Sales! Read More »
Each year, I urge all of you to set New Year’s resolutions that will impact the online effectiveness of your business. On a weekly basis, I’m still seeing examples of things shops should be doing but aren’t, and things that should have been in place years ago but aren’t. Here’s a checklist
Web Presence Resolutions for Your Auto Body Business in 2019 Read More »
Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly. When battling to stand out in a hotly contested space, having the ability to cut through the noise with relevant, targeted interactions is invaluable. The key to
How “digital body language” can bring a human touch to marketing Read More »
The Lamborghini Terzo Millennio is a futuristic electric super sports car that is being researched in collaboration with MIT says Automobili Lamborghini Chief Technical Officer Maurizio Reggiani. He said that one of the key technologies that they are collaborating on is a carbon fiber body panel and chassis that will incorporate battery storage and include
Lamborghini Terzo Millennio Fiber Body to Be Its Battery Read More »
Was Space X Starman really a dead body that Elon Musk shot into space? We explore that question, and more, at this week’s Dot Com Lunch. Let us know what you think. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Source link
The best salespeople pay attention to buying cues from their customers. If there are no buying signals, they move on to a better lead. They are persistent when they sense a deal can be closed quickly but recognize that sometimes timing issues are at play. By giving their prospect space and following up a little
How to Read Digital Body Language for Email Marketers Read More »
Watches used to be so simple. One quick wind could power them for days at first, and then we got batteries that could last for years. Then came smartwatches and fitness trackers that do everything from manage our schedules and communications to keep track of heart rate and blood oxygen levels, not to mention our
This Body Heat-Powered Smartwatch is an Easy First Step Toward Becoming a Cyborg Read More »
Updated October 10, 2017 17:21:11 Photo: NSW Police Rescue with June Oh Seo on the Chatswood balcony yesterday. (AAP: Mick Tsikas) A 37-year-old man is facing domestic violence-related charges in court after a 12-hour police stand-off on the awning of a high-rise balcony near where his girlfriend was found dead in a pool of blood.
Man charged after 12-hour rooftop stand-off near girlfriend’s dead body in Chatswood Read More »
