Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like […]
Facebook lets brands, publishers connect Groups to their Pages Read More »
Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined. And according to Facebook more than 100 million people are
3 Reasons Why Facebook Groups May Offer New Opportunities for Brands Read More »
Recently, Facebook released a list of upcoming webinars for brands on Instagram. These webinars were created to assist marketers in developing their Instagram strategies and provide guidance and insights to brands using the social platform. Because we, here at Social Media Today, are always trying to connect our readers to useful resources and inspiring ideas from social
5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more
How brands have used emoji marketing successfully Read More »
Multiple NFC Tag Options and Integrated Cloud-Based Platform Enable Turnkey Implementation of Smart Packaging Solutions Featuring NFC OSLO, Norway, May 18, 2017 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions using printed electronics technology, today announced the launch of its
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research. The findings come from a study by Searchmetrics which analysed the Google.com search results for over 6,000 typical travel-related search terms. The study also found that
Kevin LeeCo-Founder and ChairmanDidit In June, the EU fined Google $2.7 billion for “unfairly” ranking some of its own services over those of rivals. Though this won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Kevin Lee, co-founder and chairman of
What the EU’s Google Ruling Means for Brands and Content Management Providers Worldwide Read More »
You’re expected to feed your social followers buzz-worthy content on a consistent basis but don’t want to parrot your own stuff over and over. The struggle is real. Content curation is easy to screw up if you’re stuck in the habit of haphazardly posting social media content without some sort of time-sensitive strategy. On the
How Most Modern Brands Fail With Content Curation Read More »
With over 2 billion users across the likes of Facebook, Twitter, LinkedIn and Pinterest, engaging with customers on social media requires a good strategy and more than a little personality. Sharing news about events or products is important, but making sure people want to see the message is crucial. However, it’s easy to misstep and
15 Common Social Media Mistakes Brands Should Avoid Read More »
Examples of the best brand Instagram accounts and what we can learn from them It’s clear that Instagram isn’t just a social network for posting cool views with filters or the odd selfie anymore. Instagram now has a whopping 700 million monthly active users and has evolved into a platform that can visually represent a brand. There are
