Busting

Busting the Myths That Keep Your Business From Reaching Millennial Customers

Advertising, Ketchum, Marketing, Marketing & PR, millennials /

Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively […]

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Breakout Games keeps busting out with expanded markets, new ideas

SEO BLOG /

When was the last time your grandchild beamed at your brilliance, you cheered for your mom as she problem-solved or you high-fived an employee for their creativity in saving the day? According to officials at Lexington-based Breakout Games, they and other staff get to witness such jubilant scenes every day as families, friends, couples on

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Busting e-commerce myths that lead to bad marketing decisions

Channel: Retail, Content marketing, E-Commerce, Retail Column, SEO BLOG, Twitter: Marketing /

Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to

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Busting marketing myths | Smart Insights

Digital marketing strategy, SEO BLOG /

10+ marketing techniques that need to be addressed for their place in 2018 In the past, many marketing myths were often elevated to the status of being sacrosanct. Given enough repetition, ‘facts’ degenerated from ‘hearsay’ to probability, to ‘gospel truth’. Yet, despite the incessant repetition, unless the core message at the centre of a campaign

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Busting Myths About Inventory Management Systems

Inventory, Inventory management, SEO BLOG, small business /

Over 1100 small businesses participated in the 2017 State of Small Business Report. Of those, 43 percent either used manual processes to track inventory or didn’t manage inventory at all. If you are a company that has hesitated to add an inventory management system to your operations, the following thoughts might pop up, not only

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