Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could […]
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. The report was based on data from a survey of 315 businesspeople who are involved in the purchase process of marketing technologies
The Martech Purchase Process: How Tech Buyers Evaluate Vendors Read More »
From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables on B2B sellers. That’s because B2B buyers now frequently pre-qualify sellers, when it used to be primarily the other way around. The company’s second annual “State of Sales 2017” report is out
Sales tech ‘is changing the game for sellers’ (and buyers) Read More »
Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about
Salesforce recently released their 2017 State of Marketing report. It’s the fourth annual bird’s eye view of the marketing landscape released by the company. The survey of over 3,500 marketing leaders from around the globe is an important litmus test for marketing professionals and their efforts. The report covers a range of topics and provides
Buyers Want Sellers Prepared and Content Personalized Read More »
4. Understand their needs and where they are coming from. Again ― this is something that many companies just nail. You can tell from the moment you land on their homepage that they get you and what you need. Then there are other companies. They mean well, but they don’t seem to really know what
You Need to Understand These 6 Things About What B2B Buyers Want Read More »
