Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? And, once you figure that out, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. According to the Sprout Social Index: Empower and […]
How Storytelling with Data Helps Secure Executive Buy-in Read More »
It’s that time of year again, and there’s lots of talk about budgets. Maybe you’ve got ambitious plans you need approval for. Maybe you’ve got an idea you’re pitching for a best-in-class solution. Whatever the case, getting buy-in from your decision-maker¹ isn’t always easy Here, we share key insights into business decision-makers at a global
Know your decision-maker: how to get buy-in on your budget Read More »
Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source
Too often companies approach agile marketing as a new process for the team, but in reality, there are often substantial organizational changes that need to be made. The companies that do well implementing agile marketing have both elements in play: real agile experimentation on the ground with teams and leadership buy-in. Learning from the ground
Implementing agile marketing experiments lead to leadership buy-in Read More »
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many
Acquiring new martech? First, get a solid evaluation, buy-in process in place Read More »
“As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in what works for you and the customer,” said Adam Kirby, director of marketing at MediaCurrent, an open-source development and digital marketing agency that works with enterprise
Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook employees confirmed to CNBC that efforts to build a new AI assistant has been led by a team in Redmond, Washington and managed by Facebook’s director of AR/VR and Facebook Assistant Ira Snyder.
A Facebook voice assistant may have buy-in from marketers – but will users want it? Read More »
Getting management buy-in for your new ideas and proposals may not be an easy thing to do. After all, they may already have other plans in place and a budget already allocated for. This is why it’s important for professionals to learn the concept of “issue selling.” According to the Harvard Business Review, issue selling
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. If
How to Explain Content Marketing ROI to Win (or Keep) Buy-In Read More »
US companies Walmart and Amazon are competing to acquire a controlling stake in Flipkart, India’s leading eCommerce company. Walmart has completed an in-depth due diligence on its proposed majority ownership in the Indian firm. However, rival Amazon also wants to put in a bid and offers a ‘breakup fee’ of $1 billion to $2 billion,
