It can be difficult to determine the exact monetary value of SEO. A successful SEO marketing strategy typically results in more search traffic and better rankings, and those things are what lead to more money in sales. So how do you convince a company to hire you for SEO services without being able to promise […]
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Markup is defined as the selling price for goods and services as opposed to how much it costs to make them. Small businesses need to keep in mind that the markup is different from some other terms like margin and profit. If the whole thing sounds daunting while you slog through the day to day
Gone are the days of using an “industry standard” click-through rate. While these studies are fantastic information to understand how click-through rate (CTR) varies overall between industries and devices, why are we still using other domains’ data to make calculations that impact our bottom line, when we could use our own data? The issue I
More than 60% of consumers report feeling that chatbots are the way of the future for customer service, and that’s great news for businesses. Soon, researchers predict, up to $0.70 could be saved per transaction via the use of bots, according to an infographic by Comm100, a service that helps calculate the ROI of chatbots.
When building links to your blog, I encourage focusing on quality. We know how Google has been making several changes to the search results and how they have shifted their focus to quality. The change comes from understanding the user search pattern and how it’s changed in recent years. For example, you’ll notice people are
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While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website.
Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the second biggest challenge faced by marketers.
3 essential social media measurement questions, answered Do Likes, Comments and Shares have value? Numbers of likes, comments, shares are often dismissed as vanity metrics that lack real business impact. That’s true to an extent, but don’t be fooled! For some organisations – especially in B2B marketing – these metrics can be strong indicators of
When you are sending packages across the US or ordering from any ecommerce site anywhere the world, the cost to do so will be decided by the weight of your package. There are two calculations for working out the billable weight of your shipment: the dimensional weight, and, the actual weight. It is the greater
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With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
