How to Calculate Your SEO Business CaseBy Wendy Gooseberry Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. There are challenges that may be encountered by SEO professionals when creating an SEO business proposal that would seem very appealing in […]
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”
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Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish. You might be thinking, “What does this have to do with market share?” Well, let’s say that I bought
It is said death and taxes are for certain, but you can definitely add the complexity of the tax system to that mix. With that in mind, the Internal Revenue Service (IRS) has launched the Income Tax Withholding Assistant for Employers. This is a new online assistant to help small businesses calculate income tax withholdings
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Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.
How to Calculate Hourly Rate for Freelance Marketers & Consultants Read More »
Do you know what it costs when you make a bad hire? Do you know what it costs if one of your star employees leaves you to work for a competitor? If not you need to compute your Cost of Employee Turnover. According to the Corporate Leadership Council report on Workforce Turnover and Firm Performance,
Managing inventory can be challenging, especially with many SKUs. A few calculations, however, can make the process easier. “Quantity on hand” is physically available inventory. It’s a simple number, but it does not include unfulfilled sales and outstanding purchase orders where the inventory has not arrived. It also does not include future subscription-type sales and predictions
This article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a quarter of all digital ad spend — $27.8 billion — to video ads last year, according to eMarketer. video has become big business for social platforms. Twitter attributes more than half of its ad
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track ROI. Here’s how to do it step by step. Continue reading → The post Calculate Your Influencer Marketing ROI in 5 Steps appeared
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