Han Seo Hee, the trainee in Big Bang T.O.P‘s marijuana case, has opened up her own YouTube channel. SEE ALSO: Han Seo Hee reveals the details of her relationship with T.O.P + if she still keeps in touch Despite all the criticism she’s receiving, it seems Han Seo Hee is intent on promoting herself in any […]
I’ve been working in the digital sphere since 1994, so like most marketers, I’ve seen new channels constantly emerge and quickly dominate— web, podcasting, social, chat, apps. What is far less obvious is how channels themselves have changed in both our expectations for them, and their potential for brands. With many clients deep into 2018
When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004,
Your Next Great Marketing Channel, Or Just a Fad? Read More »
I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience that you wish to target. What
How to Vet a New Marketing Channel in 3 Days or Less Read More »
It doesn’t take long to spot a weak YouTube channel. The images might look stretched or amateur, the titles might be inconsistent, or the video thumbnails could be boring. Whatever it is, you know a lazy YouTube channel when you see it, and it makes it much less likely that you will spend your time with its content. Given that
How to Optimize Your YouTube Channel [Infographic] Read More »
Chart of the day: Youtube remains the main distributor channel to enhance engagement rates Looking into the future, it is important that companies have a clear digital plan entering 2018. With a multitude of different platforms at every marketer’s disposal, it can be challenging to know which ones need the most attention to connect with potential
What is the content disruptor and distributor channel trends for 2018? Read More »
Video lets you make more impactful connections with your audience, which gives you a better chance to turn them into customers. If the video is live, the impact is even greater. This has led many platforms to deploy live video, but what LiveShopCast has done is to directly drive eCommerce revenue at the same time.
LiveShopCast Turns Your eCommerce or Retail Store Into a Home Shopping Channel Read More »
Gone are the days where the marketing department operated on a “wing and a prayer.” Data is now available on every marketing tactic imaginable. That’s good and bad. It’s good because now ROI can be calculated more accurately to justify campaigns and shape future initiatives. However, it’s also bad because there is literally so much
How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing? Read More »
YouTube, the second largest search engine after Google, offers extremely powerful search commands but there’s one important search functionality that YouTube is yet to include in its mobile app for both Android & iPhone. You cannot search for videos within a specific YouTube channel while using YouTube on a mobile phone or tablet. For instance, if
How to Search Videos within a YouTube Channel on your Mobile Phone Read More »
Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms
Voice is an important new channel for brands to measure, but not in a silo Read More »
