The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead, […]
Having Trouble Closing Web Leads? Here Are 7 Steps to Take Read More »
One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers to these critical POS moments is often accomplished — at least in part — through
A recent study showed that it takes American salespeople longer than most around the world to close a deal. Another study recently showed that backed up collections from overdue invoices can really burden a small business. If only there were an event that addressed both these issues. Well, there is. And it’s coming up soon.
It takes a lot more than charm, a fancy lunch, a great product and the right price to make deals happen, particularly for newer businesses that can’t point to their endless list of big “name” customers. Discussing the issue with a career M&A pro whose work has spanned 16 countries and hundreds of negotiations, Craig
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Starbucks (NASDAQ:SBUX) just announced that it’s closing all of the storefronts for its Teavana brand. And that could mean new opportunities for small businesses to break into the market. Closing of Teavana Stores Opens Opportunities Starbucks decided to close the once popular tea stores due to slow sales. But there’s still a fairly sizable market
Starbucks’ Closing of Teavana Stores Could Be Small Business Opportunity Read More »
Nationwide bridal store chain Alfred Angelo abruptly closed up shop recently, giving customers almost no notice and leaving brides who had already paid for dresses scrambling to pick up their purchases or find replacements. Some brides drove hours to pick up their dresses at stores, having only a couple hours notice after reading of the
Lesson From Bridal Chain Closing: Always Remember Your Customers Read More »
Note: This post is specific to Google’s organic web-search. For Google’s other services, please check with the appropriate help center (e.g., for Google Shopping) or help forum. Even in today’s “always-on” world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused. This blog post covers
Chief among top concerns for marketers is email list size and the never-ending task of growing that list. Unfortunately, this issue is often considered with little thought as to how acquisition strategies can impact email deliverability. A particularly popular method for retail marketers is “point of sale” or “in-store” address collection at the point of
Closing the Gaps in Point of Sale Address Collection Read More »
March 6th, 2017 by Chris Gilchrist As reported on Search Engine Land recently, DMOZ – the Open Directory Project that uses human editors to organize websites – is closing. It will close as of March 14, 2017. For you, probably the most important thing to know is the relationship between DMOZ and the NOODP meta tag.
