An effective content marketing strategy has many different elements and each one has to be tested to find if it works within your niche. You have to put together a strategy that resonates with your audience or you won’t be able to increase conversions or meet your bottom line. The only problem is, with content […]
Are you in the process of creating a new website for your business? Trying to decide upon the best color scheme to use? Creative Market share five color choices to avoid in this infographic. Here’s what makes their list: Pure black Red and green Neon colors in UI elements Light colors on white backgrounds Bright colors
5 Color Choices That Could Ruin Your Website [Infographic] Read More »
Are you in the process of creating a new logo for your business? Trying to decide on the right color scheme to use? DesignMantic share their guide to color psychology in this infographic. Here they help you to answer three questions: What different colors mean? Whether to use single or multiple colors? Where are your clients
What Color Should Your Logo Be? What Different Colors Mean [Infographic] Read More »
While most people may not realize it, marketing and psychology are closely related. The most successful marketing campaigns apply customer psychology. On the surface, it’s a simple concept. If you understand how the customer’s mind works, you can use certain triggers to help you generate a profit. One of the most important psychological factors you need
How Different Color Schemes Can Impact Sales on Your Website Read More »
Color is an integral element of design. Choosing the right color palette for your website can make or break its appeal with potential customers. Here is a list of tools and resources for color design. There are tutorials on basic and advanced color theory, tools to generate effective color palettes, and design community sites for
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile. Consumers didn’t need explanations about which color represented which brand, because we made the associations automatically. That goes to show the power of color
Business Color Choices: What Colors Say About a Brand Read More »
Applying color psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behavior and ultimately drive more sales. Realizing how important colors are in every visual presentation of your business can help you increase conversion rates. Up to 90% of a consumer’s initial judgment of a product is based
40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic] Read More »
Color tends to trip a lot of “non-designers” up. It can lead to confusion, doubt and, often, poor color combinations. Besides causing jarring color pairings, poor color choice can make your marketing less effective. (Up to 90 percent of people make decisions based on color alone!) This is especially true of email sign up forms.
Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where no food is being served?
