Compelling

Compelling Science on First Impressions Your Business Can’t Afford to Ignore

Have you ever regretted making a bad first impression as an entrepreneur? Most business owners understand how much of a travesty they are. You will usually find that there is no coming back from a bad first impression. A survey from Australia corroborates this. Participants showed that 66% of potential customers won’t give a business …

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Fitbit Versa 2 hands-on: Alexa, OLED, and an always-on display make a compelling upgrade

Fitbit has taken the wraps off its follow-up to the Versa smartwatch, and with on-board Amazon Alexa, an AMOLED display, and Fit Pay for the base model, the Versa 2 looks like it’s ready to go toe-to-toe with the Apple Watch. Slated to land in stores on September 15 for $200 (the same price as …

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How to Create Compelling Brand Stories in a Noisy World

Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason …

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