This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists.Interviewing Finn was fun and insightful; full of tips and tricks for building a brand.Before Read More
Compelling
What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator Read More
It’s been predicted that there would be an end of email one day, but so far, email is still going strong a decade after that famous Read More
How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re Read More
Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking Read More
Did you watch this year’s Emmy awards? I slogged through it in hope of finding some inspirational messages about storytelling. I came away disappointed, save for Read More
Did you know that the average person’s attention span is about 8 seconds? As a marketer, hearing this can make your job seem a bit daunting. Read More
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the Read More
Have you ever regretted making a bad first impression as an entrepreneur? Most business owners understand how much of a travesty they are. You will usually Read More
Fitbit has taken the wraps off its follow-up to the Versa smartwatch, and with on-board Amazon Alexa, an AMOLED display, and Fit Pay for the base Read More