Compelling

r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in …

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

Six Ways to Use Content Marketing to Increase Sales

6 Compelling Ways to Use Content Marketing to Increase Sales

How can you use content marketing to increase sales? Are you looking for actionable tips to help you improve website traffic and dramatically increase sales? You’re in the right place! Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand …

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Download Now: Free Webinar Planning Kit

The Ultimate Guide to Creating Compelling Webinars

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event …

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How to Make a More Confident, Compelling Case for Content Innovation

Did you watch this year’s Emmy awards? I slogged through it in hope of finding some inspirational messages about storytelling. I came away disappointed, save for this gem from Alex Borstein, who won best supporting actress in a comedy for her role in The Marvelous Mrs. Maisel. Alex told a brief yet poignant story of her …

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How to Create Compelling Text Ads on Google (with Examples)

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they’re on pretty much all social platforms), you shouldn’t discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video. But …

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Compelling Science on First Impressions Your Business Can’t Afford to Ignore

Have you ever regretted making a bad first impression as an entrepreneur? Most business owners understand how much of a travesty they are. You will usually find that there is no coming back from a bad first impression. A survey from Australia corroborates this. Participants showed that 66% of potential customers won’t give a business …

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Fitbit Versa 2 hands-on: Alexa, OLED, and an always-on display make a compelling upgrade

Fitbit has taken the wraps off its follow-up to the Versa smartwatch, and with on-board Amazon Alexa, an AMOLED display, and Fit Pay for the base model, the Versa 2 looks like it’s ready to go toe-to-toe with the Apple Watch. Slated to land in stores on September 15 for $200 (the same price as …

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How to Create Compelling Brand Stories in a Noisy World

Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason …

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