Voice search has recently begun to take center stage, signifying a dramatic change in the way consumers undertake their online searches. Voice-activated technology is switching things up; as marketers, we need to be ready. This article will take you into the realm of voice search, highlighting current trends, potential growth, the effects it’s likely to […]
Voice Search: How to Adapt Your Content, SEO & Marketing Read More »
As with most industries, service providers need to make changes in order to provide a better customer experience. Designated content allows you to leverage your established brand, reputation and core strengths while educating and providing resources and services to current and potential customers. You can differentiate your business from the competition by building relationships through
Leveraging Content & Social Media to Move Leads Through the Sales Cycle Read More »
Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI. Rachel one of many senior keynote
Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Read More »
Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment Read More »
A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics. That’s because content is a tool that helps businesses find solutions to some of their most critical business problems. The thought-leadership they can find from
How to Craft Your Content to Support Your Account-Based Marketing Efforts Read More »
From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they have a new site or business, or they just haven’t tried to build traffic and an audience with content marketing yet. They want to know the single biggest action they can
The 7-Step Guide to Creating Amazing Cornerstone Content Read More »
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and
How to Do a Competitive Content Marketing Analysis Read More »
Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow. These agents build reputations as their farm’s leading expert. Prospects in their firm learn that they’re capable of providing more value than low-cost alternatives thanks to consistently publishing
Dominate your farm and amp your SEO with content marketing Read More »
Standing out in the sea of online resources can be tough even for established publishers. And for those who are new to the industry, it’s even more terrifying. Being on top of the search engine results is a never-ending competition that will go on for years. That’s why more and more types of content are
Everything You Need to Know about Evergreen Content Read More »
Do you have a brand story that you share with people who come in contact with your business? A story that serves as the connective tissue and foundation, representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision,
Brand Storytelling 101: 6 Must Have Content Elements [Podcast] Read More »
