Content

Use Content Marketing to Create a Frictionless Customer Experience

Marketing, SEO BLOG /

When it comes to generating leads, content is king. Content is 62 percent less costly than outbound marketing strategies, and it drives higher engagement. With that type of performance, content’s reign has only begun. But if brands want to take advantage of content marketing trends and leverage their efforts to their fullest extent, they’ll need to look at everything […]

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9 Stats That Will Make You Want to Invest in Content Marketing

Getting Buy In, SEO BLOG /

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective.  Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.

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How to Split the Workload with Your Creative Content Agency

Marketing, SEO BLOG /

mrganso / Pixabay Learning to work effectively with your creative agency is a process. Great work comes from great relationships, but you can’t cultivate that rapport until you have some projects under your belt. And getting those projects done usually depends on the right distribution of workload and duties. But many marketers don’t know how

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Create a website with SEO in mind: Content optimization • Yoast

Content SEO, keyword research, SEO BLOG, Site Structure /

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Tools and Technology, SEO BLOG, Visual Content and Design /

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are

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3 Kissmetrics Populations Content Marketers Can Use

Academy, Acquiring New Customers, SEO BLOG /

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually

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