Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges today. It’s not easy to do. But with the right approach and technology, you can have confidence in the data, which will help you communicate impact to your leaders and make smarter, data-driven decisions moving forward. In this post, I’ll …
How To Measure Your Content’s Revenue Efficiency Read More »
Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers …
What are you trying to measure? What does success look like? Too often the answers to those questions have no relation to each other. One of my favorite books about data and measurement is The Haystack Syndrome by Eli Goldratt. It’s almost 30 years old, but it’s more relevant than ever. He proposes a method …
Want to Prove Content’s Success? Stop Measuring It Read More »
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what …
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical …
Monitoring and Measuring Your Content’s Performance Read More »
It’s no secret that visual content is everywhere: You’re reading this text now, but you clicked on this article for the infographic below, right? According to that infographic, which was created by FramesDirect, articles with an image every 75-100 words get twice as many shares as those with fewer images. The graphic also points out …
The Evolving Internet: Visual Content’s Growing Dominance Read More »
