coordination

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be […]

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5 Tools to Help Boost Social Media Productivity and Coordination

SEO BLOG / Good To SEO

In working with a range of clients across several industries, I’ve noticed a common major impediment to these organizations maximizing the value of their digital marketing performance. With priorities ranging from business development to film production and screenwriting, marketing is of… Source link

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

A-From MTT, Channel: Display Advertising, Display Advertising, Google, Google: Display Advertising, Google: YouTube, SEO BLOG, video / Good To SEO

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player

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