coordination

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be …

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player …

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