By Mark Zeni Millions of advertising and marketing campaigns solely depend on copywriting. History clearly indicates the power of copywriting and its role in brand positioning. From stories to billboards, to print advertisements, to soap operas, to TV commercials, to web series, to social platforms, crafting a copy for […]
Copywriting Then and Now Is Like Chalk and Cheese Read More »
Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell. No matter what your product or service is (or how good it is), you’ll need to communicate the value of what you’re selling effectively if you are to make money. Ultimately, that’s never going to change
Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts
Effective copywriting is all about building trust with your audience, understanding their needs and then convincing them that your solution can alleviate their pain most efficiently. Before you can sell them anything, you need to build a strong foundation of trust. Once you have that relationship, it becomes much easier to sell someone. Think about
Copywriting Hacks: How to Build Trust With Your Audience Read More »
July 14, 2017 In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base. Exhibit A: I recently traveled to Vancouver. Going
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap an “S” on your chest… …because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 17 insanely actionable SEO copywriting tips that you can use right now.
SEO Copywriting: 17 Powerful Secrets (With Real-Life Examples) Read More »
Words have influence. Words make or break businesses. Words sell your product, service, or expertise. And without strong web content (aka words) that is search engine optimized (SEO), your site has a slim chance of getting the coveted spot. You know what I’m talking about. You know you want it: To land on the first
5 Reasons SEO Copywriting Makes Your Website Better Read More »
“Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” – Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy,
How To Give Your Copywriting A Conversion-Focused Uplift [Examples] Read More »
Over the years, while helping bloggers improve their website copy, I’ve seen a lot of copy. Some has been great, some pretty good, some mediocre and I’m sorry to say…some pretty awful. In this journey of helping people improve their online marketing messages, I’ve come to see that many people make a lot of the same mistakes over
21 Common Copywriting Mistakes Bloggers Make {You NEED To Avoid These – Here’s How!} Read More »
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