Ron Tite—founder and CEO of the agency Church+State—is ready to stage a coup (or at least help marketers stage one). An award-winning advertising writer, Ron has worked with some of the world’s most respected brands, including Air France, Evian, Fidelity, and Hershey. He has spoken around the world on creativity in marketing, “the Expression Economy,” […]
Creativity, Disruption, and the Expression Economy Read More »
Marketing Podcast with Anne JanzerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing: Strategies for Nurturing Customers in
Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post.
Transcript of How to Tap Into the Subscription Economy Read More »
With mobile connections reaching the 7 billion mark in 2012, a significant change in mobile app strategies is underway. This explosion in app development has allowed consumers to stay connected and entertained from any location. The average mobile user has their phone within reach at least 16 hours a day. For small businesses to gain
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Things aren’t going well for Economy Class passengers. Somehow, they’ve become an afterthought. A thought that comes after everything else, especially profit. How low, though, will airlines go? Keep looking down. Here, you see, I bring you the latest
The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy, marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re
Why Marketers on Facebook Messenger Will Rule the Engagement Economy Read More »
For the second consecutive quarter, the MetLife (NYSE:MET) and Chamber of Commerce Small Business Index revealed an increase in optimism aong entrepreneurs. The second and third quarter of 2017 showed the index at 60.6 and 62.3 respectively, with the fourth quarter coming in at 63.2. MetLife and U.S. Chamber of Commerce: Q4 2017 Small Business
Confidence in the Local Economy Fuels Small Business Optimism, Survey Reports Read More »
Facebook (NASDAQ:FB) has unveiled Facebook Community Boost — a new program that seeks to help U.S. small businesses grow by enhancing their digital skills. Facebook Community Boost Program In a Facebook Newsroom post, Facebook’s VP of Small Business Dan Levy said the Facebook Community Boost program will visit 30 cities in 2018 and among them
Facebook Community Boost Provides Mobile Economy Training to Novice Entrepreneurs Read More »
For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation
Personalization at Scale to Win in the Engagement Economy Read More »
The Internet’s Globalized age has opened up infinite new possibilities for commerce and doing business without borders. It is no secret then why working freelance has become so popular as of late. The decentralized, digital labor market is growing rapidly, and more and more millennials are choosing to work as freelancers over holding conventional day-jobs.
The Freelance Economy is Creating New Opportunities for Global Talent Read More »
