Effects

Introbrand Aims to Help Small Businesses Create DIY Effects for Your Online Video

Marketing Tips /

Video has become the calling card of today’s digital business ecosystem. And for many small businesses, the DIY route is the way to go because of the cost. Introbrand has created a service which fills a particular niche in this segment. It allows you to make intros, outros and logo animations for your videos. Introbrand […]

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This Is the 30-Year-Old Tech Company Behind All of Those Oscar-Worthy Special Effects

Innovate, SEO BLOG /

This year as stars accept their statues at the Oscars, you won’t see Houdini, but know that it’s there. SideFX, a 30-year-old Toronto- and Los Angeles-based technology development company, won two Academy Awards this year for its computer graphics tool Houdini, which is used by the film and video gaming industry. Hollywood can be fickle, and tech companies are constantly

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Facebook Opens AR Studio to All Creators, Adds ‘World Effects’ to Messenger Camera

SEO BLOG /

Almost eight months after announcing their coming AR Studio, which will enable all creators to build their own augmented reality experiences within Facebook’s systems, The Social Network has today announced that it’s finally bringing AR Studio out of closed beta, and providing access to all. AR Studio will provide creators with a range of tools

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The Harmful Effects of the Pursuit of Perfectionism

SEO BLOG, Strategy /

Perfectionism is a blessing and a curse if you ask me. A perfectionist, by definition, is someone who refuses to accept less-than-perfect results. We hold everyone to our own, much-higher-than-status-quo standards. And while wanting things to be perfect isn’t the worst thing you can want, it can be extremely harmful in business situations. Here’s my

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Amazon Prime Day’s surprising effects on Google AdWords performance

Amazon, Channel: SEM, Google, Google: AdWords, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG /

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales day, which was held on

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