Facebook has released a new report which looks at the modern path to purchase, the role digital platforms play ni the process. Source link
Facebook Releases New Report into the Evolving Path to Purchase [Infographic] Read More »
Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a round up of the latest headlines on
Facebook's released its latest 'Topics to Watch' report, which highlights all the key subjects gaining momentum in terms of conversation volume across The Social Network. Source link
Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report Read More »
While Facebook continues to add more and more users in its main app, the growth and influence of its secondary platforms also continues to rise. Of course, most are aware of the growth of Instagram – which is closing in on becoming the next billion-user platform – but less discussed is the expansion of WhatsApp,
Evolving WhatsApp Could Present New Opportunities for Brands Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marketers love a good story. Stories are memorable. Stories invoke powerful emotions that drive action. A familiar story arc features “the hero’s journey,” in which the main character overcomes challenges and obstacles to achieve success. That may be why I
MarTech 1.0 Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland and impersonal that seemed to know nothing about you? Wouldn’t you delete it without a second thought and question whether that brand deserved
Evolving MarTech 2.0: The Adaptive Marketing Platform Read More »
It’s no secret that people are now consulting their mobile devices at all times, and that social apps dominate mobile usage. But how, exactly, are people using social tools within their purchase process – and how can retailers use that to advantage when planning out their strategies? This is the focus of Facebook’s latest report,
Facebook Publishes New Report on the Role of Social in Evolving Shopping Habits Read More »
The days of sharing experiences, both good and bad, are long gone. Today, people just go online and check reviews of any product or service that they are desirous of purchasing. Similarly, people check out hotel reviews before booking into one. The same applies when you are planning to visit a new place. Suffice to
Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they
Voice search in retail: Evolving the customer experience Read More »
It’s no secret that visual content is everywhere: You’re reading this text now, but you clicked on this article for the infographic below, right? According to that infographic, which was created by FramesDirect, articles with an image every 75-100 words get twice as many shares as those with fewer images. The graphic also points out
The Evolving Internet: Visual Content’s Growing Dominance Read More »
