JustAnswer is one of the survivors of the “answer engine” or Q&A craze that was prevalent a number of years ago. The venerable (or ancient) Yahoo Answers is still around, and so is Quora, but various efforts from Google, Facebook, Amazon and a range of startups are gone. The most recent entrant, Biz Stone’s Jelly, was […]
Answer engine JustAnswer now uses bots to route questions to human experts Read More »
Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help
13 Experts Share How to Build a Well-Run Content Team Read More »
Couldn’t make it to Inbound17? Shame on you! It was a wonderful event, full of insights, experiences, and inspiration. The sessions were valuable, the parties were lively, and everybody left tired but happy. Plus, we got to see Michelle Obama. But we were also there to meet people. Important people. We wanted to know what some
Inbound17: Key Advice from the Marketing Experts [Video] Read More »
It’s the most wonderful time of year. No, I’m not talking about the holiday season – we’re coming into prediction season, where tastemakers and experts trot out their forecasts for what’s ahead for social media and digital marketing more broadly. So in the vein of Hobby Lobby and Michael’s putting their holiday décor on display in
5 Social Media Experts Share Their Thoughts on What’s Coming in 2018 Read More »
World digerati take centre stage at Brighton Imagine you’re a very busy CEO or senior digital manager (and if things are hectic, you’ll know that’s no joke)… Here’s a quick ‘helicopter’ view of the sessions for you from BrightonSEO September 2017. That key thought to have ‘front-of-mind’ is, as ever, there’s no quick fix these
Global experts share major trends shaping search and the web Read More »
We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog. For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on
Ask the experts: Mobile SEO trends, challenges & strategy Read More »
We’re starting a new series of ‘ask the experts’ articles on the Econsultancy blog. For our first installment, we’ve caught up with a bunch of SEO veterans to ask them about mobile SEO. The questions we asked are as follows – you can read them all or jump straight to a question by clicking on
On-Page SEO is one of the most important aspects of a thorough and successful Search Engine Optimization. However, as the years go by and Google alters its algorithms, things change, new techniques are created, new ideas shared and that means only one thing… It’s time for an On-Page SEO Roundup containing the very best practices
18 SEO Experts Reveal Their On-Page SEO Techniques Read More »
You know a thing or two about content overload. You think of it in terms of how to get your content to stand out and be consumed by your target audience. But when you’re a conference attendee, the script is flipped. You’re the one bombarded with content – trends, slideshows, tips, graphics, and inspiring stories
Cincinnati Business Courier P&G advertising experts target activist investor in proxy battleCincinnati Business CourierThat means jobs could be at stake. P&G employs … However, apparently as a result of search engine optimization, an ad linking to P&G’s campaign appears higher in the results I viewed on my computer today than the ad promoting the Trian
