Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and […]
Announcing the 2018 Local Search Ranking Factors Survey Read More »
Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week’s episode of Whiteboard Friday. Click on the whiteboard image above to
YouTube SEO: Top Factors to Invest In – Whiteboard Friday Read More »
By Mark Zeni – 2 minute read When we think of blogging the first Content Management System (CMS) that automatically pops up in our minds is WordPress. Although it is a wonderful platform, it might not be the best option for you. There are several other content management systems which might not be as popular
4 Factors to Consider While Choosing Your Blog’s CMS Read More »
6 Factors That Improve Your Video Engagement On Social Channels Social channels are a great place for video content to flourish. Around 10 million videos are watched on Snapchat every day. On Youtube, in the same time period, more than 500 million hours of videos are consumed. Over at Facebook, average daily video views go
6 Factors That Improve Your Video Engagement On Social Channels Read More »
Which activities improve the results from email marketing Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI. This new research reviews the success factors for email marketing, which is a highly rated channel for ROI. Brands that
Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the money will start coming in, but how will you maintain that initial growth and sustain earning? Through customer acquisition, of course! Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade
4 Factors to Consider Before Paying for Customer Acquisition Read More »
Chart of the day: New research highlights activities from the top performers Joe Pullizzi and team over at the Content Marketing Institute (CMI) have been doing a great job in tracking trends in content marketing over the years. I still think of content marketing as a relatively new label for a marketing technique that has existed
The success factors for content marketing in 2019 Read More »
SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. In a recent video discussion (below) and blog post, Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score. Eric Enge
Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links Read More »
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance? Ranking factors studies analyse data from search results to identify the factors that correlate with high ranking pages. These factors
Are Google ranking factors studies just plain dumb? Read More »
Local SEO is a special kind of SEO that is overlooked by most businesses. Most of those businesses are focusing on boosting their organic page results and forget to give attention to local SEO, which may have a negative impact on their business if not utilized. Businesses with a grip on their local SEO are
6 Local SEO Factors to Pay Attention to This Year Read More »
