Framework

Lean not mean: A user-first framework for surveillance marketing

Duane Schulz speaking during his “Don’t Be Evil: A Framework for Lean Surveillance Marketing” at MarTech East in Boston on Sept. 18. Data collection is rising in the consumer consciousness. With privacy regulations coming into effect around the globe, and stories of data breaches and fines continually hitting the headlines, themes such as informed consent, […]

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A 4-Step Enterprise SEO Framework: From Crawling to Conversions

Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they can’t rank or generate organic traffic and revenue for the business. SEO for large websites simply cannot start with rankings and keywords or you will miss an enormous opportunity. Enterprise website

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Google Launches TensorFlow ML Framework

Sep 5, 2019 Posted by Dr. Nidhi Arora in Artificial Intelligence, Tech News | 0 comments Google, on 3rd September 2019, introduced TensorFlow Machine Learning Framework named Neural Structured Learning (NSL). It is an open framework which makes use of Neural Graph to train Neural Networks with graphs and structured information.    TensorFlow  TensorFlow is

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How to Choose the Best Frontend Framework?

Frontend JavaScript frameworks showcase an important development in the enterprise app development scene. These frameworks are available as the Application Program Interface (API) for building sophisticated web apps with ease. These Frontend frameworks offer ready to use interface by sewing together all the major parts of a web app. Thanks to these frameworks the app

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IAB Europe, IAB Tech Lab release revised GDPR-consent framework

IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer

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Using the Scrum Framework in your Email Marketing Teams

Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. We know we need to send a daily newsletter, or

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5 ways to grow ABM performance by moving beyond your basic persona framework

In an article from a couple of years ago, Hasse Jansen curated 33 statistics on why your marketing organization should employ buyer personas to drive better demand gen results. Back in 2016 when he was writing, 44% of B2B marketers had already implemented personas and a full 83% expected they’d be using personas in the

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