Framework

A great framework for defining online business models and marketing plans

Online business and revenue models, SEO BLOG /

Summarising a business model for online startups using  a single sheet of A4 with the lean Business Model Canvas Diagram Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing […]

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Introducing RACE: a practical framework to improve your digital marketing

Digital marketing strategy, Measuring digital marketing effectiveness, RACE Planning System, SEO BLOG /

The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track,

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An Easy-to-Apply Framework to Build Your Content Marketing Team

Content Strategy, Operations, SEO BLOG, Teams and Process, Teams and Skills /

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.” I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the

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Branding as a Framework for Customer Experience Management

customer experience, SEO BLOG /

In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. Customer touch points are diversifying — spanning apps, websites, social platforms, chats, advertisements, live events, physical locations, virtual and augmented reality and more — making it more important than ever for brands to develop

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ppc targeting strategy ss 1920

Building ROI-focused SEO strategies: A framework

SEO BLOG /

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance. Google’s Avinash Kaushik writes excellently on a

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An Introduction to the React Framework

search engine optimization cost, SEO BLOG /

AhmadArdity / Pixabay React (also known as React.js or ReactJs) is a powerful JavaScript library that uses server-side rendering (SSR) with a unique twist—one that allows it to provide a flexible, performance-oriented, componentized solution for the “V” in MVC (Model View Controller). If you’re looking for instant page loads, or the ability to handle long

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core ml

Apple Shares Source Code For Machine Learning Framework at WWDC 2017

Apple, machine learning, SEO BLOG, Source Code, Technology /

Apple’s recent WWDC (Worldwide Developers Conference) saw the unheralded release of Core ML, which will reportedly make it easier for developers to come up with machine learning tools across the Apple ecosystem. The way this works is that developers need to convert their creations into an API that is compatible with the Core ML. They

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