Guess I gotta walk my talk, right? I made the bold move of filming a Facebook Live Broadcast in the middle of Bangkok, Thailand this morning. The guy who preaches moving out of your comfort zone regularly definitely exited his comfort zone doing a live video in a bustling place filled with curious Thai folks, […]
1 Way to Avoid the Unpleasant Feeling of Being a Blogging Fraud Read More »
The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to advertising fraud in 2017. Such frightful statistics are putting advertisers on edge. No business — large or small — wants to see its money wasted. But how
Recognizing the subtle signs that point to possible ad fraud Read More »
Previous data security breaches that targeted large retailers like Neiman Marcus and Target have caused merchants and consumers alike to be more wary about payment fraud. Credit card companies have automated processes that allow them to spot fraud even before their clients realize that something is wrong. Unfortunately, payment fraud doesn’t just happen online. Business
5 Tips to Help Your Business Identify Payment Fraud Read More »
Believe it or not, click fraud in PPC marketing really does exist. Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent on clicks that actually do something for your
How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network Read More »
Purchases made with stolen payment cards cost the ecommerce industry billions of dollars a year worldwide. But, in at least some cases, merchants could have avoided losses had they recognized the telltale signs of fraud. Fraudulent ecommerce orders typically fall into two categories. Friendly fraud is when a customer places an order with her own payment
Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than
Study finds inventory on TAG Certified channels had 83% lower fraud rates Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study Read More »
As sales spike over the holidays, so do cases of fraud. Last year, cases of ecommerce fraud spiked by more than 30 percent over the holidays. That fraud can lead to big losses over the holidays. Jason Tan, CEO of Sift Science, a trust platform that offers a full suite of fraud and abuse prevention
How to Slap Down Ecommerce Fraud in Your Small Business Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Instagram redesigns call-to-action bar, mobile-specific fraud & more Read More »
Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director
Mobile devices offer special vulnerabilities to fraud Read More »
