Graph

Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server. People-based profiles versus cookie-based. LiveRamp’s IdentityLink provides […]

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How the Mobile-First Index Disrupts the Link Graph

SEO BLOG / Good To SEO

Posted by rjonesx. It’s happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn’t available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense

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How to use the Knowledge Graph for higher rankings

A-Post to Marketing Land, All Things SEO Column, Channel: SEO, Google: Knowledge Graph, How To: SEO, SEO BLOG / Good To SEO

How to use the Knowledge Graph for higher rankings – Search Engine Land Thanks to Our Sponsor Source link

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The What, Why, and How of the Google Knowledge Graph

b2b, Consumer, Digital Marketing, SEO BLOG / Good To SEO

As the years roll by, it’s getting more and more difficult to cut through the noise and make it to the top of Google’s search results page. It all started with AdWords ads, occupying the sweetest spot of the search results page. These days, it’s not only ads taking the best real estate. Google now aims

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How To Leverage Google’s Knowledge Graph For Better Rankings

SEO, SEO BLOG / Good To SEO

When it introduced the Knowledge Graph in 2012, Google dubbed it “a critical first step towards building the next generation of search“. Indeed, this handy addition to the search results page tends to shorten search time, present accurate and rich information without additional clicks, and dip a little deeper into Google’s vast information plains to pull

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Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown

Channel: Social Media Marketing, Facebook: Instagram, Marketing Tools, Marketing Tools: Social Media, SEO BLOG, Social media marketing / Good To SEO

Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old API that is being shut down over the next two years. Through Instagram’s Graph API, businesses will now be able to schedule posts, see public posts that mention or tag them

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Google tests ‘notable moments’ carousel in knowledge graph cards

Channel: SEO, Google: Knowledge Graph, Google: SEO, SEO BLOG / Good To SEO

Google is testing a new feature for some of its knowledge graph cards. The feature shows a section for “notable moments” in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: The “notable moments” shows webpages that have timeline-based information about the individual. So in this example,

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Google showing knowledge graph data in local panels

Channel: Local, Google: Knowledge Graph, Google: Maps & Local, Google: SEO, SEO BLOG, SEO: Local / Good To SEO

Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby

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Knowledge Graph Eats Featured Snippets, Jumps +30%

SEO BLOG / Good To SEO

Posted by Dr-Pete Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail

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Google event schema penalty, knowledge graph local panels & fake reviews

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get out of the SEO

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