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Google showing knowledge graph data in local panels

Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby …

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Google event schema penalty, knowledge graph local panels & fake reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get out of the SEO …

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Google news knowledge graph, fake reviews & info operator

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and …

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Pinterest’s Adding Thousands of New Ad Targeting Options via Their ‘Taste Graph’

Pinterest, which claims to host “the world’s largest collection of human-curated links”, is now putting its ever-expanding dataset to use by introducing the ‘Pinterest Taste Graph’ for improved ad targeting. Essentially, Pinterest’s Taste Graph will give you more options for targeting your ads to the exact right people. A lot more – Taste Graph will …

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