Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider launched its Identity Groups, which allow device and account owners to set up their own private groups, with various levels of access. Essentially, it’s a kind of consumer-controlled version of Microsoft’s Active Directory. […]
Are you a member of any Facebook groups? You may have signed up to some years ago, but forgotten all about them. If that’s the case, it’s time to take another look. Recently, Facebook has paying more attention to groups, and adding some significant improvements and new features. For example, all Pages can now create
6 Easy Steps to Get Started with Facebook Groups for Your Business Read More »
Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those options can be used to discriminate against people. First, some backstory. A little over a year ago, Facebook came under fire for enabling advertisers to skirt federal housing laws and use its quasi-racial ad-targeting
Facebook halts advertisers from using targeting to exclude racial groups Read More »
I’ve written quite a bit about LinkedIn groups in the past. Historically, they were the number 1 source of organic lead generation for my B2B marketing funnel – in fact, 80% of my leads came from LinkedIn Groups. Yes, groups sometimes turned into orgies of spam and click bait, but a well-managed group often times did
Is LinkedIn Planning to Kill Off LinkedIn Groups? Read More »
Earlier this year, Facebook held its first ever summit for group admins as part of a renewed focus on groups, which then lead to the introduction of a range of new analytics tools and options to better enable admins to maintain and grow their Facebook communities. Now, Facebook’s adding in some new group tools to
Facebook Adds New Tools for Groups to Help Admins Grow Their Communities Read More »
Facebook is back with a new Workplace update that we can all get excited about — multi-company groups on Workplace Recently, Facebook introduced new tools to Workplace, including bots, improving their overall business offering. Now that they’ve gotten over 14,000 organizations using the platform to communicate and collaborate during the workday successfully, they’ve decided to expand
Facebook Announces Multi-Company Groups in Workplace Read More »
Facebook Groups do not have to be a link graveyard. As we dive deeper into our how to increase blog traffic series I want to share a neat way to drive traffic through Facebook. Most Facebook Groups are link dropping points. Paste your link and run. These groups are not communities, but fear-based collectives that
How to Increase Blog Traffic: Answer Questions on Facebook Groups Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of risk. In the news, we discuss Apple’s
Advertising Groups Loathe Apple’s New Browser Policy Read More »
Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made before July 31. These ads
Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30 Read More »
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and
Should Businesses Use LinkedIn Groups or Slack for Prospecting? Part 2 Read More »
