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What’s Next for Starbucks After the Shocking Arrest of Two Black Men? (Hint: Unconscious Bias Training)

Aside from the latest Instagram-ready Crystal Ball or Unicorn Frappuccino, coffee giant Starbucks hasn’t been in the news much lately. That is, until two black men — real estate brokers waiting to meet a business colleague in a Philadelphia Starbucks last week — were unceremoniously arrested and held by police for more than six hours. Why?

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Science Says Celebrating These Five Holidays In January Will Make You More Successful (Hint: They Probably Aren’t On Your Calendar)

The holiday season has come and gone. We’ve eaten too much, overspent, and grown tired of old Uncle Tim’s relentless rants about the good ‘ole days. But this doesn’t mean the time for celebrating has passed. There are five more holidays you should be celebrating in January.  None of them will cause you to gain

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What is keyword clustering, and who cares? (Hint: you should!)

Are you still optimizing for “keyword strings”? You are not alone! The problem is, the industry is moving on, so don’t fall behind and learn to implement a smarter approach to keyword research: Keyword clustering. Single-keyword SEO has been a staple for a long time. Remember how we used to have a separate page for

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How to Find a Great Niche? (Hint: It’s Not As Difficult as You Think)

Made a pact with yourself to up your game in 2017?  Start with a great niche. Whether you’re a blogger, an affiliate marketer, an SEO, or an eCommerce guru (or all four) – you need to carve out your own little territory on the digital globe. Finding a profitable niche that you can monetize isn’t

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Which tech stock is up 500% since its IPO? Here’s a hint: it’s Canadian

Some students wait tables or landscape gardens to pay for college. Jack McCarthy scoured Midwestern vintage stores for the ugliest Christmas sweaters he could find. McCarthy, 22, bought whatever he could get his hands on, usually for a few dollars apiece, then sold them online for more than US$20. At one point the operation was pulling in US$100,000 a year–money McCarthy

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Why one e-commerce company is going all-in on AMP (Hint: conversions)

Initially the domain of publishers, Google is steadily nudging commercial site owners and advertisers to embrace AMP. A new AdWords beta lets advertisers point their mobile search ads to AMP-enabled pages. Ebay was the first major non-news site to deploy AMP widely in a production setting, and other early adopters are getting on board despite

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