hub

Better social customer care with Sprout Social and HubSpot Service Hub

customer service, Enterprise, Product Updates / Good To SEO

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” […]

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Google Home Hub: An SEO perspective

SEO BLOG / Good To SEO

Google began shipping the Google Home Hub, the Google Assistant with a display, to consumers last week. After having a few days to play with the Google Home Hub, I wanted to share what differences I found between the Google Home – voice only, and the Google Home Hub, with a digital display. Speakable markup

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SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

SEO BLOG / Good To SEO

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next

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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

SEO BLOG / Good To SEO

Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs,

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Marketing Day: Facebook ad effectiveness tool, Yahoo Small Business comeback, Google Home Hub

Channel: CMO Zone, Marketing Day / Good To SEO

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events October 23-25, 2018: SMX East January 30-31, 2019: SMX West × Attend

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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

SEO BLOG / Good To SEO

Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a round up of the latest headlines on

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General / Good To SEO

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results of blockchain-based projects by its 150+ member organizations. This effort will include a white paper that pinpoints the most promising ad-related aspects of

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Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Channel: CMO Zone, Marketing Day / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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HubSpot Marketing Hub Starter is a Small Business Marketing Tool for Beginners

Marketing Tips / Good To SEO

Small business marketing is not as simple as used to be, and the constantly shifting technological landscape may be partly to blame. HubSpot’s new Marketing Hub Starter has been created to simplify the process for small business owners. According to HubSpot (NYSE: HUBS), the Marketing Hub Starter platform was specifically designed with small businesses in mind.

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Google brings Hotel Ads into the Google Ads platform, updates feed management hub

SEO BLOG / Good To SEO

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for managing hotel price feeds. This move is similar to the move Google made a few years ago to bring YouTube TrueView

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