Inbox

How to Share a Social Media Inbox w/ Your Marketing and Support Teams

Case Studies /

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound […]

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3 Email Deliverability Best Practices to Help You Improve Inbox Placement

Email /

Deliverability is a hot topic that many marketers are still trying to wrap their heads around. Although the goal of placing emails in the inbox seems simple, there are several factors that influence deliverability — making it difficult for senders to even begin to assess how it applies to their own email marketing efforts. In

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Holiday Email Design Tips to Stand Out in the Inbox

Email Marketing, holiday email design /

As AWeber’s Brand Designer, there is nothing I hate more than seeing holiday emails plastered with red and green, and images of holly, Christmas trees, and presents. These messages are often garish and difficult to read. And after your subscribers have seen dozens of similar holiday messages, they’re likely to ignore yours. But that doesn’t

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How to Make Your Holiday Emails Stand Out in the Inbox

Email Marketing, holiday email marketing, holiday email trends, holiday emails /

There’s a simple way to launch a flawless email campaign this holiday season: Check your list and check it twice. Your holiday email marketing campaign checklist, that is! We researched what the best holiday email campaigns have in common. Then, we created a checklist you can follow to ensure you have a merry and successful

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A How-to Guide To Get Into The Inbox

Case Study, clean list, Deliverability, email deliverability, list cleaning, News /

How often do you check your spam folder? Almost never? Then how do you know that important emails aren’t in your spam folder? Do you just trust your Internet Service Provider (ISP)? Well, your ISP – whether this is Gmail, Outlook, Yahoo, or the now-defunct Mailbox (RIP) – doesn’t just magically sort out what email

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A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Cross Channel Marketing, Oracle Marketing Cloud /

Email is facing some challenges. Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Put simply, those that remain on the subscriber list

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