While Snapchat’s latest performance report came in better than expected, the pressure on the app doesn’t look like it’ll be easing up anytime soon, with Facebook-owned Instagram working to add in new tools and features, and extend its lead in the social Stories race. This week, Instagram has confirmed that it’s testing out a new […]
It normally goes the other way around, but this time, Snapchat’s copying Instagram, with a new text-styles feature, similar to Instagram’s recently launched ‘Type Mode’. It’s a fairly straight-forward addition – when typing, users will now see an additional text option to switch to new ‘Glow’ and ‘Rainbow’ fonts, providing a new way to spice
Snapchat Adds New Text Styles Option, Following Instagram’s Lead Read More »
As Instagram continues to pile pressure onto Snapchat, the Facebook-owned app keeps adding in smaller variations and tools to better differentiate its Stories option. This week, users have reported a few different options in testing, expanding the possibilities of what you can do within the app. First off, they’ve added a new text-only Stories option,
Instagram’s Adding Some New Tricks, Including Text-Only Stories Screens and GIFs Read More »
Facebook copped a barrage of criticism back in 2014 when they split messaging into a separate app. But in retrospect, the move is seen a stroke of genius – Messenger has more than 1.3 billion users in its own right, and messaging use is on the rise, with more total users on the top four
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel,
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices Read More »
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017. Instagram rolled out business profiles — the equivalent of Facebook Pages — in May
Instagram’s business profiles are being used by more than 25 million marketers Read More »
Instagram is finally catching up with its contemporaries in terms of video streaming capabilities. The popular messaging app has recently joined the live video broadcasting trend with the introduction of its own feature that allows you to invite a friend for a live video broadcast. After testing it out last summer, Instagram is finally rolling
Instagram’s New Video Feature Let’s You Go Live With a Friend Read More »
Instagram’s testing out a small, but significant new function, which could have varied implications for social media marketers. As reported by social media consultant Pippa Akram, Instagram is now letting some users follow hashtags, in addition to profiles. The option makes sense – sometimes you’ll be interested in a specific topic, and having related posts
Instagram’s Testing a New Option Which Would Enable Users Follow Specific Hashtags Read More »
After starting their initial roll-out of their branded sponsorship tools back in June, Instagram has this week announced that they’re broadening access to the option to “Instagrammers with high levels of engagement and access to insights”. What, exactly, that means is hard to say, but the update will give many more users access to the
Instagram’s Expanding Access to Branded Content Tags Read More »
