August 16, 2017 If you are immersed in the world of PPC, then quality score is surely a term that you’ve heard time and time again. Many advertisers know that quality score is important and that it needs to be addressed, but many don’t know exactly where to start. What’s in our control and what’s […]
3 Easy Landing Page Updates To Improve Quality Score Read More »
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PitchMagic – ClickBank Landing Pages & Websites Made Easy Read More »
More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago. Via Sandglaz Choice invariably leads to more choice, decisions to indecision. Overthinking leads to worse productivity, less creativity, and exhausted willpower. And when it comes to ad campaigns and landing pages, an exhausted customer is the
Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a
33 CRO & Landing Page Optimization Stats to Fuel Your Strategy Read More »
Over a year ago, I did a live critique of DigitalMarketer Lab Members’ landing pages on our weekly Office Hours webinar training. During that Office Hours segment, I identified four main landing page criteria that every landing page must consider. Now, I’ve expanded that list with a 15-Point Audit across those four categories that will tell
Landing Page Optimization | 15-Point Landing Page Audit Read More »
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing
Starting off a career as a freelancer – whether you work in web design, web development or content writing – is not easy. One of the most challenging parts of freelancing is figuring out how to get a client in the first place. It doesn’t matter how experienced you are… sometimes it’s really hard to establish yourself in a
5 Steps for Landing Your First Client as a Freelancer Read More »
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are
3 Reasons Why Landing Pages Are Important for a PPC Campaign Read More »
July 14, 2017 In PPC we strive to put the right message in front of the right user at the right moment. This is essentially our formula for success. We’re fully aware that irrelevant ads will be ignored and possibly even judged for being so off-base. Exhibit A: I recently traveled to Vancouver. Going
(Editor’s note: This post originally appeared on the TruConversion Blog. Read the original post here.) I’ve spent my entire career… Evaluating split tests Sharing split test results Giving optimization advice And living in the optimization “trenches” And I’ve come to find there is something MORE VALUABLE than split tests and it ACTUALLY moves the needle.
Which Button Got the Most Clicks on this Landing Page? Read More »
