If you are not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic. There is no denying the importance of content as part of your SEO strategy, and it has previously been confirmed as one of Google’s top three ranking factors alongside backlinks and RankBrain. But, at […]
What is Evergreen Content: A Guide to Content That Lasts Read More »
Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. If you can give your audience an experience they won’t find anywhere else, you can keep them coming back. This might
This week in future tech, vast networks of underwater IoT sensors that don’t need batteries could be sent to distant planets. A team of MIT researchers has unveiled a battery-free underwater sensor that can transmit data for extremely long periods of time. According to MIT News, rolling out a network of these sensors could be
Battery-free IoT sensor that lasts for years could be sent to distant planets Read More »
Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more
LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts Read More »
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next. We create content, ship it, and move onto the next project without even blinking an eye. Is there another
Creating Remarkable Marketing and Social Media Content That Lasts [with Ryan Holiday] Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Most job interviews involve a plunge into self-consciousness, a descent into self-doubt and a fear that just one interviewer might scupper your whole life. Then there’s this. A job interview that seem to have only upside.
Marketing Podcast with Ryan HolidayPodcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Holiday.
Back to Podcast John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing. But the fact is, most businesses rely on that thing that sells
