omnichannel marketing

3 Steps to Create a More Effective Reputation Management Strategy

Nowadays most brands understand the necessity of reputation monitoring. Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. In today’s digital world, the minute someone is unhappy with a product or business, they post about it on the Internet – …

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more …

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The state of omnichannel marketing in Thailand – Econsultancy

In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per …

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Are marketers in the Philippines facing the omnichannel challenge? – Econsultancy

According to recent surveys, Internet users in the Philippines spend more time online than those in any other country. Earlier this year, The Guardian reported that Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily. …

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Omnichannel Marketing: How to Enhance Your Strategy With Email Marketing – Email Marketing – SMTP services

Let’s do a quick activity. Try to remember all the times you’ve used the internet today. Every Google search, every email you’ve sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. I’m guessing it’s a lot? And most of your customers are just like you. In every search, …

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Trends, ambitions and frustrations – Econsultancy

Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world. Indonesia also has a population ‘pyramid’ which gets B2C marketers excited. More than half of its population is under 30 and the country has a rapidly growing middle class. …

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