Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don’t have to pay for those connections. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close. With more […]
LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts Read More »
For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members, it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get the targeting right. If you’ve never used the platform before, there are seven basic types of
Having worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and other things that just drive you mad. When it comes to B2B and lead generation strategies that are no different, in fact, it’s probably a
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture Read More »
There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place
How to Create Effective LinkedIn Ads for Business Read More »
