Lawsuit

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments, according to the

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AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit

AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas, some of their competitors criticized them, saying AT&T is “slapping 5G stickers” on upgraded 4G phones. Stephenson says that 5G Evolution (5G E), represents new technology that they

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A multi-million dollar lawsuit is a wake-up call for influencer marketing

A multi-million dollar class action lawsuit filed against a company accused of financial fraud has ensnared two celebrity influencers and should be a wake-up call for the booming influencer marketing industry. Boxing superstar Floyd Mayweather and music mogul DJ Khaled, who have more than 50m followers between them on Instagram and Facebook, are named in

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BrightEdge and Searchmetrics settle patent infringement lawsuit

After over four years in courts, search engine optimization platforms BrightEdge and Searchmetrics have settled their patent infringement lawsuit. The two companies have “dismissed all legal claims between them as a result of a settlement which became effective on July 9th, 2018,” the press release notes. The specific terms of the settlement were not disclosed,

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Lawsuit Claims Facebook Job Ads Are Ageist, Could Your Business be Targeted?

A union filed a lawsuit against multiple companies Tuesday, claiming Facebook’s proprietary advertising services help discriminate against those who are older and looking for a job. Ageism in Facebook Job Ads? Legally representing members as well as other job seekers, the Communications Workers of America are alleging that they weren’t presented with the same job

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