AdvertisingDay

Twitter Accidentally Used Phone Numbers and Email Addresses For Advertising

Twitter is the latest company to admit to a privacy faux pas. In a statement Twitter informed users that phone numbers and email addresses intended for security may have inadvertently been used for advertising purposes. Twitter uses Tailored Audiences, a customized version of an industry-standard platform designed to allow “advertisers to target ads to customers …

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DataWallet Puts You In Charge of Your Data, Says CEO

“DataWallet is basically a digital wallet that holds all of your personal data,” says DataWallet CEO Serafin Lion Engel. “If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of …

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Microsoft CEO Satya Nadella to Open NRF 2020 Vision: Retail’s Big Show

In a press release issued today, the National Retail Federation (NRF) announced that Microsoft CEO Satya Nadella is scheduled to deliver the opening keynote at the federation’s 109th annual convention. Microsoft has supported the NRF’s annual convention for over 20 years, leveraging their IoT, cloud, data, AI, modern workplace and mixed reality solutions to help …

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Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and abuse filter for Direct Messages (DM), according to a report by TechCrunch. The new filter is designed to protect users from seeing unwanted graphic images or abusive content. The filter does this by adding a new view to the Additional …

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iOS 13’s Privacy Changes Have Big Repercussions For Businesses

On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade, Apple TV+ and iOS 13. While many of the event’s announcements were aimed squarely at the consumer market, there were a number of things surrounding the iOS update that impact businesses, especially when it comes to marketing and development. For …

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How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has created and really rode that wave for great growth,” says Rob Garf, VP of Industry Strategy and Insights for Salesforce. “Retailers didn’t just ignore Prime Day, but they leaned into it. They really recognized this manufactured holiday, recognized the demand …

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Ford Proves the Power of All-Electric F-150 Truck By Pulling Train!

Ford Motor Company released a video of its F-150 All-Electric Truck prototype to allay any fears from truck owners that the electric version would be the weak sister in the F-150 family. The company gathered a few F-150 owners to show off how powerful the electric version will be. They attached 1,000-foot freight train to …

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The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it’s manic,” says  Ogilvy Global CEO John Seifert. “We’re all trying to get our arms around it. The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder …

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Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other …

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Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO

“The Instagram effort is one that we predicted for a long time,” says Button CEO Michael Jaconi. “I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart. …

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McDonald’s Is Seriously Looking At Offering Vegan Burgers Worldwide

“We’ve got a vegan burger going in Germany at the moment on a promotional basis,” says McDonald’s CEO Steve Easterbrook. “When you look at the whole meat substitute type ideas what will be interesting for us will be to see who is particularly interested in that. Is it an existing customer who wants just an …

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