Leader

This Ex-Starbucks Executive Went From Coffee to Kids–And Became a Better Leader

Andrew Alfano feels like lightning has struck twice. No, he’s not talking about the remake of “CHiPs”. The ex-Starbucks executive joined the coffee giant in its early days and recalls much of the same energy and excitement he now feels as Chief Operating Officer of The Learning Experience, a company with 300 locations open/under development […]

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Markforged’s top marketer on making the leap from martech leader to CMO

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG / Good To SEO

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to the marketing functions of her job. “I was taking equipment to different sites like Intel, and AMD, and all these chip manufacturers, and loved

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How to Become a Niche Thought Leader & Build Your Brand

SEO BLOG / Good To SEO

How do you build brand recognition and develop brand authority in your niche? As we say in the industry, “Content is king.” After selling my old company, I started a new company. That meant building an entirely new brand from the ground up. Fortunately, I was able to use my personal brand to bring in

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Scorpion Acquires Digital Marketing Leader Driven Local | 07/24/17

search engine optimization google, SEO BLOG / Good To SEO

VALENCIA, Calif., July 24, 2017 /PRNewswire/ — Today, Scorpion is honored and thrilled to announce the acquisition of Driven Local, a leading digital marketing company. Together, they will represent the best-in-class for client service, marketing technology, and high-quality Internet marketing campaigns for local and multi-local businesses in the legal, healthcare, franchise, and home services markets. “With

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the Wave for DATA MANAGEMENT PLATFORMS

Product News, SEO BLOG / Good To SEO

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of

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