If you want to run a successful business, you need to take care of establishing and managing customer relationships. It doesn’t matter if you are a business owner or a marketing specialist, it’s important to be aware of the most common ways and methods of growing a community of loyal customers. Part of encouraging community growth is knowing […]
Customer Lifecycle Marketing: Best Strategies to Increase Profit Read More »
Mobile requires an entirely new set of rules and best practices to help shape a strong customer lifecycle. The mobile experience includes channels and opportunities that don’t exist in the desktop world, so there are different engagement opportunities to consider when working with mobile customers. In short, mobile customer lifecycle marketing focuses on the interactions
Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire
What is Customer Lifecycle Marketing? Smart Insights Read More »
Use these techniques to help convert and engage customers into repeat purchases and brand advocates across the customer lifecycle Being a marketer can be exhausting. As if it wasn’t hard enough to attract new customers, now everyone’s talking about optimizing the entire customer lifecycle. (We’re tired just thinking about it!) If you’re trying to understand
Subscription-based services have been around since the turn of the previous century: Think of library memberships, or milkmen providing their goods to their “subscribers” door to door. Now, the Internet era and the increased efficiency of postal and courier services have led to a boom in companies’ using the same B2C subscription-based service business models.
4 Personas to Target Throughout the Subscription Lifecycle Read More »
Recently, I went through the process of choosing a new SaaS product for my agency (out of respect for all involved, I’m keeping the name of the company and the kind of product they sell confidential). I researched several providers and talked to sales reps from each – this was a big-ticket purchase, so I
Don’t Stop at the Close: Selling Across the Full Customer Lifecycle Read More »
Video can play an important role in accelerating the journey from prospect to customer, and by now you probably know that video can be much more than just a top-of-funnel asset, more than a brand awareness tool. These days, consumers are craving video content more than any other type. But when it comes to creating a
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic] Read More »
Marketers understand people rarely purchase after their first touch with a website or brand. Consumers need nurturing at multiple stages throughout the purchase funnel. Lifecycle marketing allows companies to send multiple emails with the goal of educating prospects so they understand what the company offers and how it can help them succeed. In other words,
10 Examples of Using Email for Lifecycle Marketing Read More »
Customer lifecycle optimization is a matter or perspective. Focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of favorite metrics. You should still track those metrics, of course. But it’s critical to see – and track – the overall picture of your marketing. Here’s an example of why this
Customer Lifecycle Optimization: Why It Matters And How To Improve It Read More »
