Advocacy & Loyalty

How Act-On University Empowers Customers to Become Better Marketers

Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized …

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Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Personalizing the Buyer’s Journey with Act-On Delivers nearly 1,400% ROI When bisco Industries used Act-On to create custom product recommendations, the company increased conversion rates by 1,285% and created $100,000 in new opportunities. Implementing Act-On has also saved bisco $72K across the entire marketing department, and set them on track to generate $120,000 in annual …

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The Gray Area of Terms of Service, Influencer Marketing, and SEO

Billions of searches are performed online every day, and a mere fraction of them will bring up your website. But to some brands, that fraction of traffic can amount to thousands or even millions of visitors. For the average online retailer, Google is often a top referrer of new business annually. So you can imagine …

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5 Key Elements of a Winning Employee Advocacy Program 351x200

5 Key Elements of a Winning Employee Advocacy Program

Two million blog posts are written every day. You can only imagine how many other content pieces are out there. This information overload makes it extremely tough for marketers to stand out. Sometimes, all it takes is one viral infographic or video, but most times, that isn’t the case. Rather than focusing on what content …

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This is What Customer-Centric Marketing Really Looks Like

Personalization means far more than just slipping peoples’ first names in, too. True personalization would track customers’ behavior and only serve up messages that are suited to the customer’s interests. Here are a few other examples of practices that those striving to truly personalize their marketing would adhere to: Assemble the content of email updates …

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Customer Lifecycle Optimization Why It Matters And How To Improve It 351x200

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Customer lifecycle optimization is a matter or perspective. Focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of favorite metrics. You should still track those metrics, of course. But it’s critical to see – and track – the overall picture of your marketing. Here’s an example of why this …

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