Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bob Bahramipour is senior vice-president of global business development at InMobi, a mobile advertising platform that enables brands, developers, and publishers to engage global consumers. Bob co-founded the e-commerce startup Switchouse Inc, which he later sold to Amazon. Before that, he worked […]
Mobile 5G, which stands for “5th generation,” is about as indistinct and nebulous as the term. The organization governing all cellular standards, AKA 3GPP, has already released its first formal standards and Chipmakers have already started on creating more and more 5G hardware prototypes for future use. So what does all of this mean? We
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When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way
Why Future-Oriented Analytics Can Boost Customer Lifetime Value Read More »
A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how much it cost to drive a sale. In the partner and affiliate realms, that cost was reflected in the bounty that the advertiser was willing to pay for each sale. CPAs and bounties are still primary considerations in partner marketing.
How customer lifetime value analysis is transforming partner marketing Read More »
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With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing on the holiday cake: a boost in customer loyalty. A customer’s lifetime value — LTV — reflects the total amount of money he is expected
How to Turn Seasonal Shoppers into Lifetime Customers Read More »
Are you a website owner with dreams of growing your website? It’s no secret that every website owner wants to attract traffic; traffic distinguishes professional websites that readers take seriously from leisure ones that are designed for entertainment purposes only. The key to any website’s growth is SEO, acronymic for “search engine optimization.” SEO is
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Businesses looking to find their footing are often obsessed with metrics. However, not all metrics are created equal for those hoping to survive over the long haul. The difference between businesses that fail and those that scale? Understanding what their customers are worth by the numbers. It doesn’t matter what kind of business you want to start.
The Key to Scaling Your Business? Be Sure You Understand Customer Lifetime Value Read More »
Companies that live online are all about Search Engine Optimization (SEO). Major search engines have a certain ranking formula, and if your site isn’t near the top of the list, chances are your traffic will suffer. That’s where optimization comes into play. Instead of writing headlines and hoping for the best, proper SEO requires careful
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