Loop

Closing the Loop: Turning Social Media Prospects into Search Conversions

Closing the Loop: Turning Social Media Prospects into Search Conversions

Closing the Loop: Turning Social Media Prospects into Search Conversions Where Google and Facebook Meet To the average internet user, Google and Facebook serve very different purposes. One is used primarily for searching out specific, and increasingly localized, information. The other is for sharing personal updates, staying in touch with family and friends scattered around […]

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How to close the Social Media and Offline footfall loop with QR Codes

Social media is easily one of the most massively used strategies that brands and influencers employ to target potential users. Over half of online users in the US have come across an advertisement on social media.  And unlike display advertisements, consumers aren’t miffed about brands or influencers selling their products on social media platforms. In

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How to Use Loop to Gather Feedback from Students

Loop is a relatively new tool for gathering feedback from your students. You can use it to gather feedback in the forms of text responses, multiple choice questions, and emojis. Loop includes tools for replying to a student’s individual response to a group survey. In the following video I demonstrate how to use Loop to

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Free Technology for Teachers: Loop

There is no shortage of online tools for gathering feedback from students. I featured a selection of them in the latest version of The Practical Ed Tech Handbook. Loop is the latest one to come across my desk.  Loop lets you create an online classroom to post questions for your students to respond to with

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Feedback loop

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience. While many marketers are enamored with the advantages of martech, it is worth remembering the activity should always be optimized. After all, marketing technology is

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for

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What’s the Difference Between Full Funnel and Closed Loop Marketing?

One of the most common questions we get from our prospects looking to implement or ramp up their inbound marketing efforts is “what is the difference between full funnel and closed loop marketing?” It’s a good question, especially as marketers use the two terms interchangeably. While the two share similar characteristics, there are key differences

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