When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations…
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This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Why Inconsistent Messaging is Undermining Customer Experience….
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NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like…
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One of the most common questions we get from our prospects looking to implement or ramp up their inbound marketing efforts is “what is the difference between full funnel and…
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Out of all the social networks where people rant and rave their opinions, why should your business still care about Twitter? Even as newer, “hotter” networks gain steam, Twitter remains…
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If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring…