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Miscommunication Is Killing Productivity: 5 Ways to Solve It

Bad communication isn’t just annoying — it’s expensive. The Society for Human Resource Management reports that companies with 100 employees waste $420,000 every year through miscommunication. For major brands with more than 100,000 employees, that figure skyrockets to $62.4 million. When employees, managers, and executive teams don’t know how to talk to one another, projects …

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7 Hacks to Boost Your Conversion Rate

If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have …

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Introducing the Webmaster Video Series, now in Hindi

Google offers a broad range of resources, in multiple languages, to help you better understand your website and improve its performance. The recently released Search Engine Optimization (SEO) Starter Guide, the Help Center, the Webmaster forums (which are available in 16 languages), and the various Webmaster blogs are just a few of them. A few …

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How to Research Your Audience Before Producing an Explainer Video

So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just …

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