Markup

SearchCap: Google’s 20th birthday, Image Search update & event markup reports

SEO BLOG /

Attend Our Conferences October 23-25, 2018: SMX East January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next […]

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Google adds event markup to rich results status report in Google Search Console

SEO BLOG /

Google has added support for event markup debugging to the rich results report within Google Search Console. Previously, the rich results report only supported job posting and recipe markup but now it supports event markup as well. Aaron Bradly was one of the first to notice this and posted about it on Twitter. With this

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Google releases speakable markup for news publishers interested in Google Assistant

SEO BLOG /

Google has announced new markup aimed at news publishers looking to get their content into the Google Assistant. This new markup, named speakable, enables publishers to mark up sections of a news article that are most relevant to be read aloud by the Google Assistant, including devices like Google Home. The features are now available

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Ask the SMXpert: SEO markup and structured data

A-From SEL, Ask the SMXperts, Bing, Channel: SEO, Google: Accelerated Mobile Pages, Google: AMP - Accelerated Mobile Pages, Google: Marketing, Google: SEO, Google: Site Speed, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SMX conference /

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction from moderator Chris Sherman. Chris Sherman At first glance, using markup and structured data can seem

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How to implement semantic markup using Google Tag Manager

Google Tag Manager, JSON-LD, Semantic Markup, SEO, SEO BLOG, structured data /

Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate

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Bing has confirmed support for JSON-LD formatted Schema.org markup

Bing, Bing Webmaster Tools, Channel: SEO, SEO BLOG /

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, we reached out to Bing

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

All Things SEO Column, Channel: SEO, Google: SEO, How To: SEO, Search Engines: Shopping Search Engines, Search Marketing: Shopping Search Marketing, SEO BLOG, SEO: Structured Data & Schema.org /

By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The benefits of implementing this are serving up your product data in a structured format that is search engine friendly and has the potential to gain rich results such as product rich snippets and

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