Google: Marketing

Google’s new Bumper Machine whips up 6-second bumper ads from longer videos

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run 90-seconds or less. Powered by machine learning, the tool will identify well-structured moments in a longer video, and convert those moments into multiple six-second video ads. The process takes only a matter of minutes, …

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YouTube updates ‘strikes system’ to warn creators first when their content breaks the rules

YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules will first receive a warning — before receiving a strike — and the offending content will be removed, with no other penalty on the channel. Why you should care YouTube reports that 94 percent of …

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YouTube gives users more ways to track the amount of time they spend on the app

YouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch History’ screen within a YouTube profile’s account will show how much time the user has spent on the app that day, the previous day and over the past seven days. This latest feature comes a …

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Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on YouTube videos he has viewed during the last week. While logged into his Google account, Shure says, YouTube delivered six total ads during a 17-minute video from the Maschine Masters channel: …

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YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities

YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to monetize their content. During the company’s appearance at VidCon this week, YouTube announced three new ways for creators to earn more income on the platform, from opening up subscriber memberships to more channels to …

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