In the 13th century, when Genghis Khan made his devastating march through Jin China, he was preparing to follow his usual playbook: kill everyone. Literally, his management team felt the natural endpoint of conquest was genocide. Yelü Chucai gently nudged him to reconsider: “Genghis, buddy, if we kill everyone, who will pay the taxes?”* To […]
A little over a year ago, ahead of the 2016 holiday shopping season, Google enabled integrations between Google Merchant Center and three e-commerce platforms. Those integrations are soon coming to an end. Through the integrations, merchants using BigCommerce, Magento or PrestaShop could directly connect their product catalogs to Google Merchant Center. This week, Google began
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Merchant Center feed changes, Searchmetrics legal win & local search industry Read More »
Loyalty reward programs have been around for quite a long time and are still used by a wide range of merchants trying to increase their brand awareness, customer retention, and, of course, sales. Whether these programs actually deliver their full potential, though, is a totally different story. Apart from time delays and high transaction costs, merchants
Why Elements Could be the Next Page in Merchant Loyalty Programs Read More »
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API
A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,
Ahead of the holidays, Google Merchant Center sees substantial upgrades Read More »
