E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those […]
In today’s world of digital marketing, SEO plays a vital role in helping you reach your target audiences and build a strong online presence. Keeping up to date with the latest SEO practices and information is vital to the success of your online campaigns, but with so much material available it’s easy for misconceptions to be
Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper, that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type of backlinks that the webpage gets. It’s a system analogous to
It’s been nearly 3½ years since Google first announced their usage of RankBrain (October 26th 2015, but it had started being rolled out early 2015, in multiple languages). In that time, there’s been little in the way of details coming from G about what it is or how it works. The result is that numerous
Google RankBrain: Clearing up the myths and misconceptions Read More »
People oftentimes don’t even dare to do something they have no prior experience of doing before. The underlying cause of this kind of behavior is insufficient research and the fact that a vast majority of people simply aren’t knowledgeable enough to make such a big step. Unsurprisingly, this is also the case when the time
The 6 Common Private Proxy Misconceptions And How To Avoid Them Read More »
Management. What we all strive for in some form or another. We desire to be promoted within our companies, to form and manage our own businesses, to have control over household activities. Whether it’s managing children, finances, or a staff, it’s a notorious struggle built on stereotypes and generalizations. With the pressure of management comes
Whenever I speak at a conference, there are a number of local search engine optimization (SEO) questions I always get. Like a bad penny, certain topics seem to always come up, and with them, misconceptions about their use. I’m not really sure why these issues keep coming up, but they do, so I’m going to
5 local SEO myths and misconceptions that Will. Not. Die. Read More »
Ecommerce merchants sometimes manage their online reviews out of fear. Doesn’t it make sense to remove wacky, blistering, or biased reviews, for instance, or at least post a rejoinder to them? Before you decide how to handle negative reviews on your site, consider these six perspectives on commonly held beliefs about how reviews function and
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
GDPR misconceptions, Twitter news & Snapchat’s Snap Store Read More »
The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults
